On August 21, the United States witnessed its first total solar eclipse in nearly forty years.
Ray-Ban used this cosmic phenomenon as a platform to launch its new topical suncare line, Eclipse.
Launch Event Teaser Video
Ray-Ban Wayfarer style eclipse viewing glasses "Eclipticles."
The Eclipse sun-care line: SPF 25 lip balm, SPF 45 sunscreen and SPF 30 hairspray.
Ray-Ban, best known for sunglasses since 1937.
Eyes are only the beginning. Introducing Eclipse SPF 45 sunscreen.
Effortless. Non-greasy. Clear-drying. Undetectable by your adoring public.
Keeping your look forever iconic.
Protect your cool with Eclipse skin-care.