Simple Bank charges no fees. Not even for an overdraft. Mistakes happen.

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Taxi Night

From 9pm-2am, these tailored messages run to advertise Simple Bank's no fee advantage.

They are used to target college-age millennials heading out to, or returning from, bars and clubs.

Taxi Morning

From 2am-6am

Art Director: Ivy Phan

Copywriter: Mike Harrell